To harness consumer power, certified parties are able to display the internationally recognised MSC Ecolabel.
The Ecolabel may be used "off product" to advertise sustainable management and/or "on product' to advertise sustainabley fished seafood.
Certification promotes the following benefits:
Independent recognition
Sustainable fishery management
Improved environmental credentials
Stability of supply, assuring the future of the fishery
Management improvement
Opening new markets
Preferred supplier status
Improving relations with industry and public interest groups
Establishing best practise, securing future access to the fishery
Establishing a firm basis for future research into the fishery
